Communities fail when they're built on tactics, not psychology.

I help companies build communities that actually retain using frameworks from clinical and social psychology—not engagement theater.

The Problem

Companies invest in community but measure the wrong things. Engagement does not equal belonging. Activity does not equal retention. The result: high churn, low trust, wasted resources.

The Approach

I apply frameworks that actually predict whether people stay.

Self-Determination Theory

Do members feel autonomy, competence, and relatedness? These three needs predict intrinsic motivation.

Procedural Justice

Do members feel the process is fair? Perceived fairness drives trust more than outcomes.

Social Identity Theory

Do members see themselves in the community? Identity connection predicts long-term commitment.

Why Me

I don't just consult. I run a live community where I test everything I recommend.

DramaLlama has 3,500+ users and 85% retention. That's not theory—it's evidence. I understand what works because I'm building it every day.

Academic rigor without academic jargon. Research-backed but practically applicable.

What I Offer

Community Architecture Audits

Deep analysis of your community's structure, incentives, and psychological dynamics—with specific recommendations.

Psychology-Driven Engagement Strategy

Custom strategies built on evidence-based frameworks, not generic best practices.

Retention & Health Diagnostics

Identify why members leave, why they stay, and what would make them advocate.

Team Training

Workshops for community managers and product teams on evidence-based community building.

Let's talk about your community.

Whether you're building a new community, fixing a struggling one, or want to understand why yours works—I'd love to hear from you.

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